Blogger ads worked. The landing page didn't
CLIENT'S TASK
An English teacher from Kazakhstan was paying bloggers and getting clicks. People landed on the page, scrolled to the end — and left. Money was spent, no new students came in. The problem wasn't the ads: the page described what the course covered, but never answered the buyer's real question — what will actually change in my life?
WHAT WAS DONE
—Rewrote the page: swapped the course curriculum for the result the student gets
—Made the page work properly on mobile — most traffic came from Instagram
—Removed registration before payment — checkout is now a single step
STACK
Landing page, payments, analytics
RESULT IN NUMBERS
2 wks
and the ad budget had already paid back
1 in 20
page visitors paid for the course
2×
cheaper cost per lead